I am thinking aloud again…
I am interested in the whole online social phenomenon,
but I am only just starting to think about it theoretically.
Forgive me if I am taking baby steps here.
Regarding the commercial viability of Twitter.
What seems to be sellingĀ is the sense that the product or service
is authentic, has provenance and, therefore, value.
In restaurant culture this has become a joke; everyone can have a chuckle about those who will pay ridiculous proces for ash-cured goat cheese made in the Greek highlands by Stavros whose family have been cheesemakers for 1500 years. Maybe they have made crappy cheese for 1500 years, maybe Stavros just isn’t very good at making cheese. It still commands $300 a kilo.
Emporer’s New Clothes, I know. I make art and have done for twenty-odd years. I’m no stranger to the idea that provenance sells better than talent. Foucault [bless his old dead heart] called it ‘The Discourse of Legitimacy” [my caps].
The question is, how do you make provenance online? $64000 question. In a peer reviewed marketplace, the reality of cut-throat bitchiness is as strong as the celebration of great finds, skilled practitioners and wonderful stuff.
To date, in all my time online [back to BBS systems in 1990 - so there's a bit of my own provenance] I have seen that communication is generally positive or avoidable. Newer modes seem to arise from the ashes of flat-out commercialisation, flame culture and troll culture.
Carracho and Hotline are examples that come to mind. I was a Hotline admin in 1998 and it was great fun. A couple of online friends and I ran a free document server on hardware based in London. We were in Milan, Sweden, London and Perth. So what? It all worked across timeĀ zones, we all got on fine, it was fun, funny and productive.
Then the spammers and trolls moved into Hotline.
Members left, stopped allowing chat, locked down private messaging, didn’t contribute to news and it withered and died. A similar thing is happening to Deviant Art at the moment. I think we all need to accept that social networks have finite lifespans. Like social groups in the physical world, they are fluid, have different protocols:
- coffee
- club
- work
- phone
- gym
Sometimes people crosstalk, they are involved in different groups in the same protocols and in different protocols in the same groups.
I have more thinking to do… back later.